CONVERSION PATH OPTIMISATION


Our Mission

Return On Click was founded around helping businesses better understand the ONLINE market and customer. Our passion is grounded in knowing their decision process and their buying behaviour. ROC’s formula is simple: understand the customer.

analyse my website

HOW TO INCREASE A WEBSITE’S CONVERSION RATE

1. WEBSITE

The most important metric for any online business is its conversion rate. Conversions mean business! To convert you need to get these elements right:

  • Design – Goal orientated, based on customer averages
  • Bounce Rate – 8 seconds to keep a potential customer on your site
  • Message – Primary message must be unique and bold
  • Call to actions – Use clear CTA’s to inform visitors about your offer
  • A/B split testing – Test CTA’s
  • Graphics – A website speaks volumes graphically and impacts visually
  • Video’s – Can improve conversions by 150%
  • Usability – Simplicity is key! Make it quick and easy for your customers

Difficulty finding the end result or too many clicks could be costing you thousands.


Conversion Websites

Website Conversions

1. WEBSITE

You only have an average of 8 seconds to sell your business. After 8 seconds, the majority of your visitors leave. Our goal is to get more of these visitors to inquire by picking up the phone or sending an email. It’s important to use a clear call-to-action to inform visitors about your offer. Make sure the site is mobile friendly with call and email options. #conversion websites



Conversion Websites

2. MESSAGE

A valuable proposition is the most effective marketing message. We’ll attract more of the RIGHT audience by creating an engaging message on your website. What’s unique about your business? Why should a customer buy from you? Is it a guarantee? Free shipping? Make it clear!

Most of the time customers are just after simple details like key services or a phone number, so simplicity is important. Most websites either have too much content or too many pages to navigate, encouraging customers to go to a competitor’s website instead.

We change that by evaluating your competitors, your market and the average customer retention rate. After we’ve identified the problems, we work backwards to deliver a customised website solution that communicates effectively with your customers. Conversion websites Amsterdam.

Conversion Websites

2. MESSAGE

A valuable proposition is the most effective marketing message. We’ll attract more of the RIGHT audience by creating an engaging message on your website. What’s unique about your business? Why should a customer buy from you? Is it a guarantee? Free shipping? Make it clear! Remember, most of the time customers are just after simple details like key services or a phone number.


3. TRAFFIC

Website traffic is very important for your businesses, but not all traffic is equal. Attracting the right people to your website is a necessity.

Some methods of obtaining traffic are search engines, pay-per-click advertising, social media websites, social media marketing, backlinks and numerous other ways. People are always actively searching for your business, it’s all about being in the right place at the right time; The only way to do this is to understand your customer.

With a conversion website all you have to do is be there when someone searches your product/service. Easy right?

We think so too.


Website Conversions
the best conversion websites

3. TRAFFIC

Website traffic is very important for your businesses, but not all traffic is equal. Attracting the right people to your website is a necessity. Some methods of obtaining traffic are search engines, pay-per-click advertising, social media websites, social media marketing, backlinks and numerous other ways. People are always actively searching for your business, it’s all about being in the right place at the right time; The only way to do this is to understand your customer.

Conversion Websites Sydney
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Seconds is all you have to grab your visitor's attention

Conversion Websites
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Improve PROFITS by tripling your leads with a conversion website

Best Conversion Websites Sydney
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Of customers research online before spending their money

Conversion Websites in Sydney
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Of a website's design and layout is never viewed (Message Lost)

Website Conversions

The most cost effective way to increase your returns without investing more money on marketing.

what's preventing conversions on my site

4. TESTING

 

The greater we understand your business, the less testing will be required. However, It is still a vital part of the process. We use the analysis of these numbers to guide the direction of your business by working with you directly.

The very precise results keep us ahead of your competitors. We make it our mission to understand, learn and develop new markets by always being a step ahead of everyone else.


Conversion Websites
Conversion Websites

4. TESTING

The greater we understand your business, the less testing will be required. However, It is still a vital part of the process. We use the analysis of these numbers to guide the direction of your business by working with you directly. The very precise results keep us ahead of your competitors. We make it our mission to understand, learn and develop new markets by always being a step ahead of everyone else.



Conversion Websites

5. REMARKETING


Performance based advertising has been on the top of everyone’s mind in recent years and continues to grow like wild fire. But like most things in the digital world, there is too much confusion over the large number of terms.

After investment in attracting people to your site, don’t miss out on converting these customers or overpay for ad space. Real-time bidding algorithm, places your ads in the right places for the right price. So you shouldn’t worry about campaign marketing, you should expect it.

Conversion Websites

5. REMARKETING

Performance based advertising has been on the top of everyone’s mind in recent years and continues to grow like wild fire. But like most things in the digital world, there is too much confusion over the large number of terms. After investment in attracting people to your site, don’t miss out on converting these customers or overpay for ad space. Real-time bidding algorithm, places your ads in the right places for the right price. So you shouldn’t worry about campaign marketing, you should expect it.


6. RETENTION

Engaging customers and maintaining interest in your products & services is still the same, but the way companies approach customer retention has changed. Due to constantly evolving technology & customer expectations, there is a major shift towards customer engagement and personalization within retention marketing.

The numbers are evidently clear. Customer retention is far more valuable than acquisition. So with all this evidence available, why are so many companies primarily focused on acquisition rather than customer retention.


Website Conversions
Website Conversions

6. RETENTION

Engaging customers and maintaining interest in your products & services is still the same, but the way companies approach customer retention has changed. Due to constantly evolving technology & customer expectations, there is a major shift towards customer engagement and personalization within retention marketing. The numbers are evidently clear. Customer retention is far more valuable than acquisition. So with all this evidence available, why are so many companies primarily focused on acquisition rather than customer retention.

Talk to us today

Still not sure if we are the right company for you? Arrange for one of our qualified staff to go through the top 10 reasons customers are leaving without ever connecting with you.

Book a call today